Fraud flourishes when there is limited knowledge of new customers, which contributes to rampant synthetic account creation. QAuth provides the necessary insights into user signup information to mitigate new account risk, including the age, reputational and ownership history of email and IP addresses, as well as essential KYC data points.
In online business, a new user is simply a new row of data. Their identity is broken into various data points: an email address, an IP address, a mobile number, a name, etc. - none of which have any context or history. These unknowns are all risks to a business and limit trust in new users.
Qintel believes that with the right data, the risk profile for a new user can be virtually indistinguishable from that of an existing user, which is why we introduced QAuth to the identity proofing market. Digital platforms need a partner that can help them reduce friction for legitimate users while flagging users with malintent.
For QAuth, we turned the proven attribution capabilities of our CrossLink data into a powerful digital data affirmation and identity proofing tool. Through QAuth, this data gives clients access to billions of historical records and trillions of data points from alternative data sources that build out the “digital footprint” of an individual.
QAuth users are given two types of queries that can be used in concert or individually: IP address and/or email address.
With QAuth’s email address lookup, customers gain the necessary insights to assess new user risk through the following:
- Email reputational information and scoring
- Identity affirmation data
- Deep and DarkWeb tracking
The tool returns key digital and real world attributes, including the email’s longevity, activity, associated user information and IP location history. As a feature unique to QAuth, the returns also indicate whether the email has been used by individuals engaged in malicious internet activity. These insights help improve both Know Your Customer (KYC) and customer ID authentication processes as well as combat synthetic account fraud by flagging suspicious identity information.
QAuth’s IP lookup also provides organizations with IP anonymization intelligence from QSentry, Qintel’s proprietary anonymization detection service. QAuth returns IP data collected directly from Deep and DarkWeb sources and measures the likelihood that a user is masking their identity.